Caesars Sportsbook & Casino Affiliate Program

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Affiliate Programs

Caesars is a top four sportsbook in the United States by market share, trailing only FanDuel, DraftKings, and BetMGM.

If you’re looking to promote Caesars’ online sportsbook and casino products, you can apply to join their affiliate program.

When someone you refer signs up, deposits, and makes a bet with Caesars, you can earn money through a cost per acquisition (CPA) deal or revenue share (rev share) deal—more on those later.

Payouts vary based on how many players you send, how valuable those players are to Caesars, and other factors. You can expect CPAs to range from $100 to $400 for the sportsbook and $200 to $500 for the casino product. Rev share deals tend to be between 20% and 40%.

There are two separate application forms for the Caesars Sportsbook (view here) and Caesars Palace Online Casino (view here) affiliate programs—though if you can get into one, you typically can promote the other product. For example, if you fill out the Caesars Sportsbook registration form and are accepted, you can typically just talk to your Caesars rep about promoting the online casino.

The rest of this article takes a deeper look at the Caesars affiliate program, including requirements to join, payouts, the affiliate portal, and more.

Caesars Sportsbook & Casino Affiliate Program Quick Facts

Here is a quick overview of the Caesars affiliate program:

Caesars Affiliate Program
CategoriesSports Betting (Caesars Sportsbook)
Casino (Caesars Palace Online Casino)
CPA Amounts$100 to $500 (varies by product)
Rev Share Amount20% to 40%
Cookie Duration30 days
Affiliate PlatformIncome Access
Sign UpCaesars Sportsbook and Caesars Palace Online Casino

Caesars Affiliate Program Commissions & Payouts

Caesars offers two types of affiliate deals: CPA and rev share.

CPA

With CPA deals, you get paid a flat fee when someone signs up through your links, makes a deposit, and places a bet.

These players are referred to as First Time Depositers (FTDs) by Caesars. This will be the metric that sportsbook affiliate program managers are most likely to ask you about during the application process or after reviewing your application.

CPA deals typically range from $100 to $400 for the sportsbook and $200 to $500 for the casino.

This is the most popular type of deal that sports betting operators do with affiliates since it requires a lower level of license in some states and is more straightforward to track.

Rev share

With rev share deals, you get a portion of the profit that Caesars makes off the player for a certain period of time. This is often referred to as the net gaming revenue (NGR).

If a player signs up for Caesars through your links and loses money (meaning Caesars profits), then you get a portion of those earnings.

Rev share payouts typically range from 20% to 40%.

Let’s go through an example to help illustrate it: let’s say you have a 30% rev share deal with Caesars and a player signs up through your link and loses $1,000 in the first year of playing (Caesar’s revenue from that player). In this case, you would earn $300 through your rev share deal.

It’s worth noting that certain states require affiliates to have a more advanced (and expensive) license if they operate under a rev share deal.

In New Jersey, for example, it is free to get a vendor registration number that allows you to operate on CPA deals but it costs $2,000 to apply for an Ancillary CSIE license that allows you to operate on a rev share deal.

When you get paid out

Like with FanDuel’s affilaite program, you get paid out once per month with the Caesars affiliate program. Typically, you get paid on a 2 or 3-month delay, meaning your earnings for January, for example, will come in March or April.

You also will have to send Caesars an invoice each month for the previous month’s earnings. It’s your responsibility to check your affiliate portal and create/send an invoice to your affiliate manager and the billing team each month.

How to Sign Up for the Caesars Affiliate Program

Applying to join the Caesars affiliate program only takes around 3 minutes. Here’s the process:

  1. Go to the Caesars affiliate program registration page.
  2. Fill out your personal details such as username, password, and security question answers.
  3. Fill out your personal information such as email, name, company name, phone number, and address.
  4. Choose your desired payment method. Note that this part of the registration is broken as of the time of this writing—it doesn’t let you choose an option. Luckily, it isn’t required so you don’t have to fill it out if you aren’t able to access the dropdown.
  5. Finally, fill out your website URL, category of your site, target market (only option is “General”), and how you heard about the affiliate program.
  6. Once you’re finished, simply hit “Join Now” and wait to hear back from the Caesars affiliate team!

Here is a screenshots of the Caesars affiliate program registration form:

Tips for Succeeding With the Caesars Affiliate Program

Here are some tips for succeeding with the Caesars affiliate program both before applying and after getting in:

  • Don’t sign up until you can drive conversions. If you don’t have traffic to your website, a decent following on social media, or another way to drive sign-ups at Caesars, you may want to wait to apply. If you can’t convince Caesars that you can new customers, your application will probably get rejected and it may be harder to get in later on. In addition, if you do happen to get in but can’t drive any new players, they may end the partnership.
  • Use click-tracking software. Using click-tracking software like Pretty Links, Lasso, or Bitly can help you figure out which pages are driving clicks so you can focus on optimizing them and featuring them on your site/socials more. You can also use this info to figure out which type of content you should create in the future.
  • Utilize the banners Caesars provides. If you’re accepted into the Caesars affiliate program, you’ll get access to banners through Income Access (the platform Caeasrs uses to manage their program) to embed on your site and social media to help drive clicks. These eye-catching creatives stand out amongst other content and are a great way to drive new customers.
  • Integrate Caesars into tools on your site. If you offer odds comparison tools, calculators, +EV bets or arb finders, or anything else like that, you should work to integrate Caesars (and your affiliate link) into them. If you don’t have these tools yet, we can help you out here at Sportsbook API. Our Sports Betting Odds API pulls in odds and lines from Caesars and other sportsbooks that you can use to create helpful tools that attract readers to your site.
  • Create content specifically about Caesars. One of the best ways to drive customers to Caesars is to create content for people who are already considering joining. Use keyword research and social media listening tools to find what people are searching for related to Caesars and create content targeting those queries.
  • Highlight promotions for ongoing customers. Caesars offers a lot of odds boosts, profit boosts, free rolls, parlay insurance, and other ways to earn bonus bets or bigger payouts. Make sure to highlight these, not just the sign-up bonus. If bettors who haven’t joined Caesars yet see how many promotions they are missing out on, they may be convinced to join.
  • Make sure you have proper disclosures. Finally, make sure you have proper disclosures on your site. Caesars will likely make this clear once you sign up, but everywhere you include an advertisement or mention of the sign-up bonus, you should make sure you include the proper disclosures—including both that you are a partner of Caesars and responsible gambling disclosures (think the “Gambling Problem? Call 1-800-GAMBLER). Not only do these keep you in compliance with Caesars, they are also required by the FTC.

All Sportsbook Affiliate Program Guides

Interested in other sportsbook affiliate programs? Check out all our guides below:

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