DraftKings Affiliate Program (Sportsbook, Casino, DFS)

Dave

Affiliate Programs

DraftKings has been a household name since 2012 when they pioneered the DFS industry. They’ve only gotten bigger, recently passing FanDuel as the market share leader in the U.S. sports betting industry, owning 31% of the market.

With this growth and popularity, many people are interested in promoting the new king of sports betting.

If you’re one of these people, you may be wondering if they have an affiliate program.

We have good news for you: DraftKings does have an affiliate program and all three of their products (sportsbook, casino, DFS) are eligible for promotion.

DraftKings offers both cost per acquisition (CPA) and revenue share (rev share) and deals. While payouts vary greatly based on how much traffic you can send and other factors, you can expect CPAs to range from $100 to $300 for sportsbook, $200 to $600 for casino, and $40 to $100 for DFS. Rev share deals tend to be between 25% and 40%.

You can sign up to join the DraftKings affiliate program here. In my experience, the DraftKings affiliate program is one of the hardest to get into. Unless you can demonstrate that you can drive consistent, quality new players, you’re application will likely be rejected or—from what I’ve seen—completely ignored.

The rest of this article takes a deeper look at the DraftKings affiliate program, including requirements to join, payouts, the affiliate portal, and more.

DraftKings Affiliate Program Quick Facts

Here is a quick overview of the DraftKings affiliate program:

DraftKings Affiliate Program
CategoriesSports betting, Casino, DFS
CPA Amounts$50 to $600 (varies by product)
Rev Share Amount25% to 40%
Cookie DurationNot known
Sign UpHere

DraftKings Affiliate Program Commissions & Payouts

Before we dive into specific payout amounts, you should know that many states require affiliates to be licensed to promote online gambling, including both sports betting and casino. There typically aren’t any licensing requirements to promote DFS.

There are two types of deals that DraftKings offers: CPA and rev share.

CPA

With CPA deals, you get paid a flat fee when someone signs up through your links and makes their first deposit and bet, you get paid out a flat fee.

These players are often referred to as First Time Depositers (FTDs). Don’t be surprised if DraftKings or any other operator asks you how many FTDs you can drive each month during the application review process.

CPA deals typically range from $100 to $300 for sportsbook, $200 to $600 for casino, and $40 to $100 for DFS.

This is the most popular type of deal that sports betting operators do with affiliates since it requires a lower level of license in most states and is much more straightforward.

Rev share

With rev share deals, you get a portion of the net gaming revenue (NGR) that DraftKings makes off the player for a portion of time. If a player signs up for DraftKings through your links and loses money, you get a portion of those earnings for DraftKings.

Rev share payouts range from 25% to 40%.

So, say for example you have a 30% rev share deal with DraftKings and a player signs up and loses $2,000 in the first year of playing (DraftKings’ revenue from that player). In this case, you would earn $600 as a part of your rev share deal.

Before moving on, it’s worth noting that many states require affiliates to have advanced (and expensive) licenses if they operate under a rev share deal.

In New Jersey, for example, it is free to get a vendor registration number that allows you to promote CPA deals but costs $2,000 to apply for an Ancillary CSIE license that allows you to operate under a rev share deal.

When you get paid out

You’ll typically get paid for DraftKings conversions within 30 days of the month those conversions were in ending. For example, if you drove $5,000 worth of sign-ups in March, you should get paid by the end of April.

It’s good practice to compare what you’re paid to what your affiliate portal says you earned that month. There are sometimes discrepancies or FTDs that slip through the cracks when the accounting team sends out payments.

How to Sign Up for the DraftKings Affiliate Program

Applying to join the DraftKings affiliate program only takes around 5 minutes. Here’s the process:

  1. Go to the DraftKings Affiliates page and click “Contact Us” or go straight to the application form.
  2. Fill out the form. You’ll be asked for information such as:
    • Email
    • Website/properties where you’ll be promoting
    • Which products you want to promote
    • What licenses you have, if any
    • What your audience size and demographics are
    • What a marketing campaign on your site/socials could look like
    • If you work with other operators
  3. Hit the “Submit” button and wait for a response! Note that DraftKings doesn’t respond to all applications. If you don’t hear back within a few months, you can assume your application was rejected/ignored.

Here are some screenshots of the DraftKings affiliate program application form to help you get an idea of what to expect:

Tips for Succeeding With the DraftKings Affiliate Program

Here are some tips for succeeding with the DraftKings affiliate program both before applying and after getting in:

  • Don’t sign up until you can drive conversions. If you don’t have traffic to your website, a decent following on social media, or another way to drive sign-ups at DraftKings, you may want to wait to apply. If you can’t convince DraftKings that you can new customers, your application will probably get rejected (or ignored) and it may be harder to get in later on. In addition, if you do happen to get in but can’t drive any new players, they may end the partnership.
  • Use click-tracking software. Using click-tracking software like Pretty Links, Lasso, or Bitly can help you figure out which pages are driving clicks so you can focus on optimizing them and featuring them on your site/socials more. You can also use this info to figure out which type of content you should create in the future.
  • Utilize the banners DraftKings provides. If you’re accepted into the DraftKings affiliate program, you’ll have access to banners that you can embed on your site and/or social media to help drive clicks. These eye-catching creatives stand out amongst other content and are a great way to drive new customers.
  • Integrate DraftKings into tools on your site. If you offer odds comparison tools, calculators, +EV bets or arb finders, or anything else like that, you should work to integrate DraftKings (and your affiliate link) into them. If you don’t have these tools yet, we can help you out here at Sportsbook API. Our Sports Betting Odds API pulls in odds and lines from DraftKings and other sportsbooks that you can use to create helpful tools that attract readers to your site.
  • Create content specifically about DraftKings. One of the best ways to drive customers to DraftKings is to create content for people who are already considering joining. Use keyword research and social media listening tools to find what people are searching for related to DraftKings and create content targeting those queries.
  • Highlight promotions for ongoing customers. DraftKings offers a lot of profit boosts, parlay insurance, and other ways to earn bonus bets or bigger payouts. Make sure to highlight these, not just the sign-up bonus. If bettors who haven’t joined DraftKings yet see how many promotions they are missing out on, they may be convinced to join.
  • Make sure you have proper disclosures. Finally, make sure you have proper disclosures on your site. DraftKings will likely make this clear once you sign up, but everywhere you include an advertisement or mention of the sign-up bonus, you should make sure you include the proper disclosures—including both that you are a partner of DraftKings and responsible gambling disclosures (think the “Gambling Problem? Call 1-800-GAMBLER). Not only do these keep you in compliance with DraftKings, they are also required by the FTC.

All Sportsbook Affiliate Program Guides

Interested in other sportsbook affiliate programs? Check out all our guides below:

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