FanDuel Affiliate Program (Sportsbook, DFS, Casino)

Dave

Affiliate Programs

With a market share of over 40% nationwide, FanDuel sits atop the throne of legal sportsbooks in the United States. FanDuel also operates an online casino and DFS platform that are very popular.

If you’re interested in promoting FanDuel through your website, social media, or somewhere else, you may be wondering if they have an affiliate program.

The good news is that FanDuel does have an affiliate program and all three of their products (sportsbook, casino, DFS) are eligible for promotion.

FanDuel offers both revenue share (rev share) and cost per acquisition (CPA) deals. While payouts vary greatly based on how much traffic you can send and other factors, you can expect rev share deals to be between 20% to 40% and CPAs to range from $100 to $400 for sportsbook, $200 to $500 for casino, and $30 to $100 for DFS.

You can sign up to join the FanDuel affiliate program here. You should know, however, that your application will likely be rejected unless you can demonstrate to the FanDuel team that you will be able to drive new customers.

The rest of this article takes a deeper look at the FanDuel affiliate program, including requirements to join, payouts, the affiliate portal, and more.

FanDuel Affiliate Program Quick Facts

Here is a quick overview of the FanDuel affiliate program:

FanDuel Affiliate Program
CategoriesSports betting, Casino, DFS
CPA Amounts$50 to $600 (varies by product)
Rev Share Amount20% to 40%
Cookie Duration30 days
PlatformIncome Access
Sign UpHere

FanDuel Affiliate Program Commissions & Payouts

Before we dive into specific payout amounts, you should know that many states require affiliates to be licensed to promote online gambling, including both sports betting and casino. There typically aren’t any licensing requirements to promote DFS.

There are two types of deals that FanDuel offers: CPA and rev share.

CPA

With CPA deals, you get paid a flat fee when someone signs up through your links and makes their first deposit and bet, you get paid out a flat fee.

These players are often referred to as First Time Depositers (FTDs). Don’t be surprised if FanDuel or any other operator asks you how many FTDs you can drive each month during the application review process.

CPA deals typically range from $100 to $400 for sportsbook, $200 to $500 for casino, and $30 to $100 for DFS.

This is the most popular type of deal that sports betting operators do with affiliates since it requires a lower level of license in most states and is much more straightforward.

Rev share

With rev share deals, you get a portion of the net gaming revenue (NGR) that FanDuel makes off the player for a portion of time. If a player signs up for FanDuel through your links and loses money, you get a portion of those earnings for FanDuel.

Rev share payouts range from 20% to 40%.

So, say for example you have a 30% rev share deal with FanDuel and a player signs up and loses $1,000 in the first year of playing (FanDuel’s revenue from that player). In this case, you would earn $300 as a part of your rev share deal.

Before moving on, it’s worth noting that many states require affiliates to have advanced (and expensive) licenses if they operate under a rev share deal.

In New Jersey, for example, it is free to get a vendor registration number that allows you to promote CPA deals but costs $2,000 to apply for an Ancillary CSIE license that allows you to operate under a rev share deal.

When you get paid out

FanDuel will typically pay you out any earnings for a month by the end of the following month. For example, if you drove $1,000 worth of sign-ups in January, you should get paid in the second half of February.

It’s important to make sure what you’re paid matches up with the number of FTDs you sent in that month and reach out to FanDuel with any discrepancies.

How to Sign Up for the FanDuel Affiliate Program

Signing up for the FanDuel affiliate program only takes around 10 minutes. Here’s how to do it:

  1. Go to FanDuel Affiliates and click “Join Now”.
  2. Enter your login and contact details such as desired username and password, security questions, email, phone number, name, etc.
  3. Choose your preferred payment method (check or bank transfer).
  4. Finally and most importantly, fill out the Additional Information section. You’ll be asked things like your website’s URL, which products you want to promote, which licenses you have, how you’ll promote FanDuel, and your preferred commission structure.
  5. Hit the “Join Now ” button and wait for a response! As you can imagine, a lot of people apply for the FanDuel affiliate program, so you may have to wait a month or longer to hear back.

There’s one important thing I want to note before moving on: You’ll notice in the Additional Information section of the application that FanDuel asks if you previously or currently promote any offshore gambling operators.

They likely ask this because you are not allowed to promote legal U.S. operators along with offshore operators (think Bovada and BetUS).

If you’ve previously worked with one but don’t anymore, you may still be able to get into the affiliate program, but if you are actively promoting one, you’ll have to stop before you are eligible to promote FanDuel.

Tips for Succeeding With the FanDuel Affiliate Program

Here are some tips for succeeding with the FanDuel affiliate program both before applying and after getting in:

  • Don’t sign up until you can drive conversions. If you don’t have traffic to your website, a decent following on social media, or another way to drive sign-ups at FanDuel, you may want to wait to apply. If you can’t convince FanDuel that you can new customers, your application will probably get rejected and it may be harder to get in later on. In addition, if you do happen to get in but can’t drive any new players, they may end the partnership.
  • Use click-tracking software. Using click-tracking software like Pretty Links, Lasso, or Bitly can help you figure out which pages are driving clicks so you can focus on optimizing them and featuring them on your site/socials more. You can also use this info to figure out which type of content you should create in the future.
  • Utilize the banners FanDuel provides. If you’re accepted into the FanDuel affiliate program, you’ll have access to countless banners that you can embed on your site and/or social media to help drive clicks. These eye-catching creatives really stand out amongst other content and are a great way to drive new customers.
  • Integrate FanDuel into tools on your site. If you offer odds comparison tools, calculators, +EV bets or arb finders, or anything else like that, you should work to integrate FanDuel (and your affiliate link) into them. If you don’t have these tools yet, we can help you out here at Sportsbook API. Our Sports Betting Odds API pulls in odds and lines from FanDuel and other sportsbooks that you can use to create helpful tools that attract readers to your site.
  • Create content specifically about FanDuel. One of the best ways to drive customers to FanDuel is to create content for people who are already considering joining. Use keyword research and social media listening tools to find what people are searching for related to FanDuel and create content targeting those queries.
  • Highlight promotions for ongoing customers. FanDuel offers a lot of odds boosts, profit boosts, insurance, and other things that all customers are eligible for. Make sure to highlight these, not just the sign-up bonus. If bettors who haven’t joined FanDuel yet see how many promotions they are missing out on, they may be convinced to join.
  • Make sure you have proper disclosures. Finally, make sure you have proper disclosures on your site. FanDuel will likely make this clear once you sign up, but everywhere you include an advertisement or mention of the sign-up bonus, you should make sure you include the proper disclosures—including both that you are a partner of FanDuel and responsible gambling disclosures (think the “Gambling Problem? Call 1-800-GAMBLER). Not only do these keep you in compliance with FanDuel, they are also required by the FTC.

All Sportsbook Affiliate Program Guides

Interested in other sportsbook affiliate programs? Check out all our guides below:

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